Proprietary Assessment
Brand Clarity Score
1
Context
2
Five Dimensions
3
The Gap
Stella Creative Studio
Where does your brand
stand right now?
This assessment takes 20–25 minutes and covers five dimensions of brand clarity. There are no right or wrong answers — only honest ones. The more specific you are, the more valuable your debrief will be.
20 questions across 3 sections
Auto-saves as you go
Your responses are confidential
Section 1 of 3
Let's start with context.
Three quick questions to orient us. This helps me arrive at your debrief already informed about your business — so we spend our time together going deeper, not covering basics.
Your full name *
Please enter your name.
Company name *
Please enter your company name.
Your role
Email address *
Please enter a valid email.
What industry or category do you operate in? *
Be specific — not just "consulting" but what kind, for whom.
How long have you been in business?
Team size
Section 2 of 3
The Five Dimensions.
Rate yourself honestly on each statement — not where you want to be, but where you actually are today. Then answer the open question that follows each dimension. These are the questions that make the debrief conversation rich.
1
Brand Core Clarity
Values, promise, and identity
I can articulate what my brand stands for in one clear, specific sentence — not a tagline, but a genuine statement of belief. *
Please select a rating.
What would you refuse to do for a client even if the money was good?
This question surfaces what you actually stand for — often more clearly than any values statement.
2
Audience Alignment
Tribe clarity and specificity
I know exactly who my best clients are — not just their job title, but what they believe, how they make decisions, and what they needed before they found me. *
Please select a rating.
My current marketing and messaging is built around that specific person. *
Please select a rating.
Describe your single best client engagement. What made them the right fit?
Think about a project or relationship that felt effortless and produced exceptional results. What was true about that client?
3
Market Positioning
Differentiation and white space
I can name three to five direct competitors and clearly articulate what makes me different from each of them in specific, provable terms. *
Please select a rating.
When a prospect compares me to competitors, I am confident in how I stand out. *
Please select a rating.
How do you currently describe what makes you different? Use the exact words you'd say in a sales conversation.
Don't polish this. Write what you actually say, not what you wish you said.
4
Messaging Consistency
Translation Gap assessment
My website, LinkedIn, pitch deck, and how I describe myself verbally all tell the same story. *
Please select a rating.
The language I use to describe my work matches the language my clients use when they describe what I did for them. *
Please select a rating.
Paste your current homepage headline — exactly as it reads right now.
Don't edit it first. We want the real version, not the improved one you're thinking of.
5
Internal–External Alignment
Founder's Gap assessment
The experience of working with me matches what I promise in my marketing. *
Please select a rating.
My team or collaborators could describe my brand values and act on them without me in the room. *
Please select a rating.
What's one thing a recent client said about working with you that surprised you — positively or negatively?
The surprises — in either direction — are often the most revealing data points.
Section 3 of 3
The Gap.
These are the most important questions in the assessment. Take your time. The more honest and specific you are, the more valuable your 30-minute debrief will be. There are no wrong answers here — only useful ones.
What is the one brand problem keeping you up at night right now? *
Not a business problem. A brand problem specifically — something about how you're perceived, positioned, or communicated.
What have you already tried to solve it, and what happened?
This tells me where the landmines are and where your existing assumptions might be working against you.
If your brand was completely clear and aligned six months from now, what would be different about your business? *
Think in specifics — what conversations would be easier, what clients would you attract, what would you stop second-guessing.
How would a stranger describe your company after visiting your website for 30 seconds?
Be honest. Not how you hope they'd describe it — how they probably actually would.
Is there anything about your brand you're proud of that you feel the market doesn't fully recognize yet?
This is often where the real positioning opportunity lives — the undersold superpower.
✦
You're all set.
Thank you.
Your Brand Clarity Score assessment has been received. Sara will review your responses before your debrief — so expect a thoughtful, prepared conversation, not a cold start.
What happens next
1
Sara reviews your responses
Within 24–48 hours of your submission, Sara will review everything you've shared and build your scorecard across all five dimensions.
2
You'll receive a calendar link
Sara will reach out to schedule your 30-minute debrief call. Come ready to go deeper — the intake is just the starting point.
3
Your debrief call
You'll receive your Brand Clarity Score across the five dimensions, the key findings, and a clear recommendation for where to focus first. Your $497 investment credits toward any Stella Creative engagement within 60 days.
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